Everything we publish

Dentalog study #1. Who Google AI Overviews, ChatGPT and Perplexity cite when US patients ask about braces and aligners, measured with Ahrefs Brand Radar on 3 November 2026.

The ten jobs that put a practice on the map and in unpaid results, with reconstructed search examples and measurements from sites we operate.

A short guide to the four layers of a dental Google page (ads, the map, People Also Ask, and unpaid links) and the on-page, off-page, and content work that earns a practice a place in each.

What a month of work should contain, the proof to demand live, who owns the site, how they must report, and the red flags that mean you should walk.

What you actually buy, what a click costs, when ads fill the book, when unpaid search is the asset, and how to keep two ledgers so neither channel hides.

The parent audience and the adult audience, aligner-era positioning, the cost transparency play that works in this vertical, and the referral layer most plans forget.

How practices win implant cases: the research-heavy patient journey, cost transparency that converts, the content and local plays, and the narrow slice of paid that pays.

The digital channels a dental practice can use, with costs, timelines, and the build order that works: website, local search, content, AI citations, paid, social, email.

The map pack, the business profile, identical name-address-phone, reviews written this year, and how to measure calls instead of vanity positions.

How practices use AI to answer faster, book after hours, and keep patients informed, without pretending a machine is a person.

How to measure return on dental marketing spend: cost per new patient, lifetime value by case type, and the pitfalls that produce flattering fake numbers.

What dental SEO actually costs at each tier, what you get for it, and the red flags that mean you are about to waste your budget.